Over the years, Misa Hylton has made a name for herself as a celebrity stylist, transforming some of today’s biggest stars into veritable fashion icons. With her latest business venture, though, the CEO of Chyna Doll Enterprises, a fashion styling and image consulting company, is switching her focus to the everyday woman. Her new fashion line, Madison Star, which is named after her daughter and set to launch Fall/Holiday 2011, will deliver red-carpet flair to full-figured women with a penchant for luxury and style. Hylton gives BlackEnterprise.com an exclusive first look.
BlackEnterprise.com: What led to the decision to go from styling to designing?
Misa Hylton: The decision to go from styling to designing was a natural progression for me. Actually, I’ve always designed custom pieces for most of my clients that I’ve styled. When I have a vision, I have to make it come to life. When I couldn’t find a readily available garment to complete the vision of my look, I would create one. Those opportunities sharpened my skill for designing a garment that looked good and fit well.
What makes your line stand out from the myriad of other plus-size brands?
I deliver the same sense of style that I give to my celebrity clients into each garment. Attention to detail and quality is very important to me. My partners in this venture, Sunrise Brands, are experts and we share the same vision for the Madison Star brand.
Why did you decide to cater to full-figured women?
I like to make a difference. I like to impact the lives of others in a positive way. I saw a void in this market that I wanted to fill. I’m excited to be working with the curvy woman. I want to bring them a collection of fashion forward wardrobe builders and fabulous standalone pieces that their thinner counterparts would have to say, “Hey, where’d you get that?”
What is the price point of the line?
The line is affordable. The most expensive item is about $100. My denim retails for about $80.
Are you implementing any digital strategies in your marketing campaign once the boutique is launched?
I will be implementing several digital strategies. We’re in a digital world now and I’m prepared to take full advantage of that.