Burrell Communications Group is under new ownership after nearly two decades of leadership from co-CEOs McGhee Osse and Fay Ferguson. Former CMO of Wild Card Creative Group and Managing Director of 3 a.m. Tara DeVeaux is set to fill the position.
“We are truly excited for this next chapter for Burrell,” Osse told BLACK ENTERPRISE.
“It was pivotally important to Fay and me to transition the company to a team that would be committed to investing in the agency, growing its capabilities and reach in the years ahead and maintaining the talent and culture that makes Burrell special.”
Burrell, a premier advertising agency, has been acquired by Evolve Media Holdings, led by Los Angeles attorney and entertainment veteran Channing Johnson. The company is supported by FVLCRUM Partners, which prioritizes investment in minority-owned companies. As the company transitions, Osse and Ferguson maintain the importance of preserving Burrell’s Minority Business Enterprise (MBE).
“Having jointly led Burrell for nearly two decades. McGhee and I sought to ensure that the new ownership shared our vision, standard of values and commitment to excellence and innovation in multicultural marketing, and we’re absolutely thrilled about their selection of Tara as CEO,” said Ferguson. “We’ve gotten to know her throughout this process, and she has shown tremendous energy and enthusiasm coupled with a commitment to the agency’s future.”
Reid has done exceptional work in the world of media, and she is now bringing her layered creative and entertainment background to Burrell.
“I am excited and inspired by the opportunity to take on this role at what is a pivotal time in Burrell’s history,” DeVeaux said.
“Because multicultural consumers are the drivers of most general market trends, the line between general market and multicultural marketing has never been grayer.
“Understanding where these consumers are now helps brands to project where they need to be in the near future, and that’s always been Burrell’s strength. I plan to build upon that legacy of understanding the multicultural consumer through a concentrated focus on data to deliver fresh insights and renewed creativity across all platforms so we can continue to be a vital partner in growing our client’s business.”
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