Image-based social media app Snapchat is popular among young people, but it’s proving to be a win for marketing professionals, too. Â Compared to pricey traditional marketing and advertising efforts, the 2-year-old photo messaging app offers a new, more affordable space for branded content. Mashable highlighted eight brands that prove time-sensitive images are an asset to marketers:
The New York-based frozen yogurt chain is scooping up new consumers with its sweet Snapchat strategy. In January, 16 Handles asked its fans to snap a picture of themselves at one of its locations. Participating Snapchat users received a snap with a New Year’s promotional coupon for 16%, 50% or 100% off.
Taco Bell is letting brands know they can leverage Snapchat’s Stories feature, providing very simple, brand-appropriate anecdotes. It used the app in May to let customers know the Beefy Crunch Burrito would be returning to stores.
Tapping into the company’s large Twitter following
, the luxury division of the Honda Motor Company revealed its Snapchat accounts via the micro-blogging platform. Acura introduced its new NSX Prototype in a six-second clip to the first 100 people who added the brand on Snapchat. It later released the footage on Instagram and Vine.The multi-platform
online retailer sends snaps of exclusive deals, as well as model shots. When it launched its Snapchat account in July, its blog announced that it will snap “behind-the-scenes looks, fresh product drops and office antics (we may throw in a few selfies, too).â€