YouTube Star Spotlight: How MahoganyCurls Tutorials Are Blowing Up Natural Hair

“I never wore a wig or weave but being a military mom with my husband stationed in Germany there weren’t a lot of natural hair stylists or stylists period for my type of hair. I used to order my relaxer online and I got sick and tired of doing that and that’s when I decided to go natural. I just figured it would be easier and after reading a few blogs and talking with different people I knew I was embarking on the right path.”

As a blogger, credibility is key. Your word has to be your bond. Without seeming sincere, it’s a tall order to expect people to either follow you or hang on to your every word.

“People like what I do, the information that I give them. My main objective is to help people and I have people that tell me I inspire them and its really nice to hear things like that,” Lewis says.

She tells BE, that she tries to stay consistent with her recommendations and doesn’t push products she hasn’t either already tried out herself or with which she isn’t familiar.

“I use products that have organic ingredients, they don’t have to be 100% organic, but I try to use products that don’t have silicone or sulphates because silicone can weigh your hair down or if you have curly hair sulphates can dry your hair out.”

Lewis, who is originally from Georgia, was based in Colorado Springs and is now headed to California. So does being constantly on the move hamper her brand?

“No. That’s the beauty of having a brand online. You can just go anywhere and it will follow you,” she says. “Now I can even go overseas and there’s people that follow me in different countries. I can continue to do what I’m always doing and I’m at the point in my business when I’m tens of thousands every year.”

As for a product she swears by Lewis says SheaMoisture is the way to go. “I try to tell people to use products that works for them. But I’ve been using SheaMoisture for three years and they are really great products.”