While many aspiring and new African-American business owners have the passion and drive to get their company off the ground, there are overwhelming challenges that come to play once funding-time hits.
A CB Insights report that tracked founders of 165 companies that had received a first round of venture funding during the first half of
2010 revealed only 1% were African American, despite 11% of the U.S. population being black. Meanwhile, 87% of founders who obtained funding were white, and 12% of the startup founders were Asian.Equity crowdfunding legislation has simplified the funding process for many entrepreneurs, and business owners have been successful with crowdfunding sites like Kickstarter and Indiegogo, among others.
A group of Morehouse College alums, and brothers of Omega Psi Phi Fraternity, Incorporated, wanted to help other entrepreneurs on their quest for funding. They created a new crowdfunding site, BlackStartup.com .
“The companies will use the site as a crowdfunding platform, and BlackStartup.com also has resources and a blog to support business owners. CEO Nate Bennett Fleming
, who is an adjunct professor of law at the University of the District of Columbia’s School of Law, researched crowdfunding and African-American business, determining that while African Americans have a lot of business ideas, they often lack the access to capital to get the ideas off the ground.‘I
wanted to create a solution to address that problem,’ he said. ‘At this point, we do the crowdfunding and address increasing access to capital and as we expand, we’ll create partnerships with on-ground organizations that look to encouraging entrepreneurship and support entrepreneurs to help with mentoring.’â€