November 20, 2023
Black-Owned Morning-After Pill, Julie, Partnering With Colleges Nationwide To Remove Stigma Around Emergency Contraceptives
The Black-owned morning-after pill brand, Julie, will visit 10 college campuses to educate students on emergency contraceptives.
The Black-owned emergency contraceptive company Julie will host a series of events on college campuses aimed at erasing the stigma associated with the “morning-after” pill and educating underserved communities who may lack access to the preventative measure. The “Julie: There When You Need Them” events will be free to attend, and Howard University is on the list of proposed school stops, Her Campus reports.
“At Julie, we’re creating a space for those who are ‘othered’ and left out––we want to make women feel included, help them understand that their voice matters, and that they have agency over their own bodies,” said Julie Founder and President Amanda E/J Morrison, according to ESSENCE.
“When we decided to activate on college campuses, we wanted the schools where we showed up to be as diverse as the women who take emergency contraception.” The goal of the events is to introduce Julie to students and provide an open forum to share sexual health stories as well as discuss the ins and outs of emergency contraceptives.
The tour comes at a time when reproductive health and access to preventative care are under attack. Last year, the Supreme Court overturned Roe v Wade, making it even more critical for young minority women to be educated on all the family planning options available to them. In addition to Howard University, students at the University of Florida, UCLA, USC, University of Wisconsin-Madison, University of Michigan, UT-Austin, the University of Illinois Urbana-Champaign, Jackson State University, Columbia Law School, and the University of Alabama at Birmingham will all have an opportunity to learn about Julie as well as take home some of the brand’s products for free, Her Campus reports. At a few stops, Morrison and brand ambassadors will hand out coffee and breakfast sandwiches to students to ” make a better morning after.”
The brand’s mission to arm as many women with emergency contraceptives as possible extends outside of planned events, as Julie offers a Buy One, Give One program, which aims to donate products to states where abortion access has been limited.
“Overall, Julie believes that everybody should have access to products, information, and education to support their well-being and freedom,” Morrison says. “We are for any choice a woman wants to make about themselves. Period.”