The Black Girls Rock! Awards is ready to make a return to television following a five-year hiatus.
This time, the award show aimed at celebrating Black women will move from BET to Lifetime and be recorded live at Atlanta’s Fox Theater on June 27 for an air date later this fall, The Hollywood Reporter reveals. The move to Atlanta will serve as a permanent “epicenter” for the annual ceremony, a press release states.
“In a momentous announcement, Atlanta, Georgia, has been declared the host city for the 2024 Black Girls Rock! Awards, marking a significant milestone as the city becomes the new epicenter for the world-renowned celebration,” the announcement shared.
This year’s event will go far beyond the award ceremony to include a series of events and celebrations throughout Atlanta, including The BGR! Expo, the annual BGR! Film Festival, The Black Cloud Tech Summit, and the BGFEST concert series.
With Atlanta serving as BGR!’s new hub, it aims to “further cement the city’s status as a cultural hub and celebrating the achievements and spirit of Black women globally,” the press release states.
Black Girls Rock! aired annually on BET from 2010 to 2019, celebrating “the outstanding contributions of trailblazers, entertainers, icons, community activists, pioneers, business moguls, thought leaders, and rising stars,” who are all Black women first and foremost. Past honorees include Angela Bassett, Regina King, Ciara, and H.E.R.
On Thursday, Feb. 22, Black Girls Rock! Founder Beverly Bond took to Instagram to highlight the award
show’s significance while paying tribute to the 2010 M.A.D. Girl (Making A Difference) honoree Hydeia Broadbent who passed away on Tuesday, Feb. 20, at 39, following a life dedicated to serving as an HIV/AIDS activist.“Hydia’s unwavering optimism and radiant spirit were a beacon of light, as seen in this clip, illuminating the paths of those around her even in the face of adversity. Her life and work embody the essence of what it means to truly ROCK!” she wrote.
“Rest well, Queen. Your legacy continues to inspire. 🙏🏾”
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