‘I Built This From The Ground Up And Funded It Myself’: Beyoncé Forgoes Investors For New Haircare Brand

Beyoncé launched Cécred without the backing of any outside investors.

Beyoncé is making waves with her new haircare company, Cécred, and set a precedent by reportedly completely self-funding her science-based haircare line.

Beyoncé has brought her vision to life without the support of any outside investors, displaying new heights to which beauty brand entrepreneurs can strive, according to Essence, which conducted an exclusive interview with the singer and businesswoman. The “America Has a Problem” singer put her Cécred products through rigorous rounds of scientific testing, Allure reported. The products in the Cécred line have been in the works for six long years as Queen Bey put in a lot of time to construct an in-house lab and salon, and to carefully choose the right public relations team for the company to uphold her emphasis on inclusivity and diversity in haircare.

Beyoncé said in an interview with Essence, “I built this from the ground up and funded it myself.”

In a Cécred press release, Beyoncé continued, “The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on.”

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”

Beyoncé opened up about her haircare journey and how it informed her development of Cécred. She expressed, “My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

Most notably, Cécred is unique in its inclusion of a new ingredient, which is a mixture of bioactive keratin, lactobacillus ferment, and honey. The company, which is currently awaiting a patent on it, found that it “replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.”

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