Beyoncé Drops New ‘Cécred’ Haircare Collection

Beyoncé's line of Cécred hair essentials features butters, oils, and fermented ingredients clinically proven to repair all hair types.

Beyoncé has unveiled Cécred, a haircare line honoring global hair rituals while delivering advanced nourishing formulas and technology.

Cécred launched Feb. 20 with eight products featured in The Foundation Collection. According to a press release, the collection features an array of butters, oils, and fermented ingredients like honey and rice water to fortify strands. The products are clinically proven to cleanse, condition, and visibly repair all hair types and textures in need of added moisture and strengthening.

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“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” said Beyoncé, founder and chairwoman of the Cécred brand. “My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs, so I began by creating the essentials for hair and scalp health.”

The “Diva” singer’s love for haircare stems from her childhood, sweeping up hair in her mom Tina Knowles’ salon. She witnessed her mom blend tech formulas with natural oils and butters. Bey hinted at the haircare line in May 2023 when she posted a photo of her younger self getting her hair done by her mom.

Tina is the vice chairman of Cécred team as vice chairwoman.

Beyoncé’s performances inspired Cécred’s patent-pending Bioactive Keratin Ferment, wool keratin fused with honey and probiotics to deeply penetrate and replace depleted proteins to strengthen and repair damage from coloring and heated styling. “Formulated without silicones which mask issues, Cécred products deliver true moisture and visible strengthening,” the brand shared.

The superstar is also partnering with her BeyGOOD foundation to create a fund to honor stylists’ influential haircare roles and provide $500,000 annually for cosmetology scholarships and salon business grants.

Cécred products are available for purchase online. The Foundation Collection includes a Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil, and Ritual Shaking Vessel.

Products are valued between $20-$52.