Beyoncé, the businesswoman, is launching a new venture.
Her new hair care line, Cécred, is gearing up for its upcoming release, with the star releasing a snippet to build anticipation.
“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” she coyly wrote in the post’s caption.
Its first-ever visual shows hair types of all curl patterns alongside older footage of Beyoncé and her mother, Tina Knowles, at her
previously-owned hair salon. While raising the entertainer and her sister, Solange, Knowles worked as a hairdresser. The name of Cécred, pronounced as “Sacred,” is also keeping in line with another one of Queen Bey’s beauty products, Cé Noir, her latest perfume that she announced in July.The mother of three first spoke on the upcoming products back in May, and how her upbringing in hairstyling and salons led to its creation.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon,” she asked her fanbase. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.
I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”Beyoncé is already starting the new year on a different note, one that is off the stage and more so behind the scenes as an expansive business and media mogul. Although further details regarding packaging and types of products have been kept to a minimum thus far, it is safe to assume the BeyHive will partake in this new hair care line.
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