The New York Times reports that Beyonce has signed a $50 million deal with Pepsi. The arrangement includes traditional promotional appearances and a new commercial.
The singer is slated to perform in the next NFL Super Bowl halftime show in 2013, which is being sponsored by Pepsi. Beyonce will also appear in a new TV spot for Pepsi.
Just like Nicki Minaj and One Direction, the singer’s face will also appear on a limited edition run of Pepsi cans.
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