Beats by Dre’s ‘Hear What You Want’ Campaign Features Colin Kaepernick

After shocking the NFL with his big arm and playmaking ability that helped the San Francisco 49ers to an appearance in the Super Bowl, Colin Kaepernick was immediately pegged as the NFL’s next biggest endorser.

Kaepernick has a deal with McDonald’s and even landed on the cover of GQ.

Now he’s starring in a new commercial for Beats by Dre. The commercial, for Beats’ new noise cancelling studio headphones, appeared during games this week. Another commercial featured the NBA’s Kevin Garnett, with music by Aloe Blacc.