as well as in the future. If you’re advertising on Google AdWords, you may want to check out Facebook Ads, which gives businesses another avenue to get in front of the right audience based on demographic and activity data Facebook has at its disposal. Or maybe you invest in a $25 ad on StumbleUpon. Or maybe just check out what your colleagues are bookmarking at Del.icio.us. Whatever site(s) you choose to focus on, it’s time to take social media seriously. It’s not just for kids anymore.
Brent Leary’s column on business technology appears weekly at BlackEnterprise.com. His blog can be found at www.brentleary.com.