Bath and Body Brand Rocky Robinson Launches with Mission to Inspire Black Girls

Entrepreneur Audra Robinson is helping little Black girls to see their potential and practice self-care.  

A native of St. Paul, Minnesota, Robinson created her own self-care line that includes, lotion, lip balm, hand sanitizer, and shower gel. All of the products are a part of her animated brand “Rocky Robinson,” a little Black princess who is relatable, energetic, and created to be a role model and trusted friend to Black girls everywhere.

Robinson, who spent years working in the retail marketing industry, says it all started after noticing a void. ”I saw a gap and opportunity to create a brand that was unmistakably a Black girl, with deep skin tones, highly texturized hair,” Robinson explained. “When you walk down the shelf in those aisles, you don’t see brands that really are authentic and speak to that consumer,” she said in an interview with FOX affiliate KMSP-TV.

Rocky Robinson launched in March 2020 and was recently featured in “Black Girl Interviews” on Insight News, where young sisters Kennedy and Keani said, “When we met with Audra she explained that she always knew she wanted to be an entrepreneur since she was young. Even though her path took her to corporate America, she never lost sight of her dream to create her own product. She taught us that even though we may have something in mind, your product can change and evolve. It was very fun to talk to Audra Robinson, and it was a good example for us to learn that people can do anything they put their minds to.”

Rocky Robinson’s motto is Girls. Rock. Life. But Robinson says her brand is a not just about products but an overall self-care movement, where girls can see themselves represented. “Rocky was created because representation matters,” she said. 

You can check out Rocky Robinson at www.itsmerocky.com or on Instagram @youresocuterocky.