Ayesha Curry on the Key Family and Career Lessons She Hope to Pass to Her Daughters

What do you think has been your key to growing your online brand?

I don’t really think about it too much and I just kind of do what makes me happy without worrying about what people are going to do or say. The playoffs didn’t hurt, but at the end of the day all of this stuff is genuinely what makes me tic and what makes me happy.

What advice do you have for someone who is trying to make a profitable living off their passion?

You just have to go for it. Once you make that decision to give it a try you have to dive in head first and never look back and learn as much as you can from everyone you come in contact with.

As a mom of two young kids, a wife, and a blogger with a growing audience and brand, what is your key to achieving balance between work and family?

You have to designate what times are for what and stick to that. It’s so easy to work from your phone now, but I feel it’s important to know when to shut that down. For me, I’m the queen of to-do lists. I always have a list that I’m check marking and going through to make sure things are done. I’ll say these days, with the baby, I try to shut down work and emails around 7 p.m.

As your two daughters get older and watch you juggle your personal and professional life, what are some of the key lessons you hope they take away?

Well first, I hope I make them proud. But I hope they also take away that you can sort of have it all. You can have a family and a career regardless of how many people are naysaying that or trying to tell you to fit into a box. For me, with my husband playing in the NBA, people are like ‘Well why don’t you just stay home?’ And I’m like that will be great, but that’s not what I want to do. It feels good knowing that the way I’m placing my path with my career is my own and it’s not because of anything or anyone else. So I have to remind myself of that daily and I hope [my daughters] will one day do the same.