Viola has announced that rapper, songwriter, actor, record producer, and entrepreneur Clifford Joseph Harris Jr., also known as Tip “T.I.” Harris, has been added to the Viola team as the company’s Social Justice and Reform Ambassador.
The company, which is a nationwide leader in the production and sale of premium quality cannabis products, was founded and is led by former NBA player Al Harrington. Viola is taking part in participating in extensive social equity work done through its recently launched charity, Viola Cares.
T.I., an outspoken community activist, brings decades of community advocacy supporting Black and other minority communities in need into his new senior advisory role at Viola.
“I have the utmost respect for Al and all the work he has done with Viola to increase minority representation in cannabis and help Black and brown communities who have fallen
victim to the War on Drugs,” says T.I. Harris in a written statement. “Together we will expand social justice reform by providing tangible resources for disenfranchised communities and opportunities to build economic autonomy within the cannabis industry.”T.I. will be directing the community impact strategy for Viola’s new initiative. T.I. will drive Viola’s mission of racial equity and justice further by conveying the company’s core values as it continues to give back to communities most affected by the War on Drugs. He will play a major role along with Harrington that
will propel mass social reform of the cannabis industry. Through Viola Cares and the cannabis industry, the brand’s program will be aimed at fully funding social equity applicants as they transition into the legal cannabis business. The mission of this program is to create 100 Black millionaires in the near future.“As we continue to increase our social imprint within the cannabis industry, I am honored to welcome my brother T.I. into the Viola family,” says Harrington. “His work helping communities of color over the years directly aligns with Viola’s core values as we look to meet the needs of underserved communities by fostering new opportunities for people that look like us.”
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