Smart Business Advice From 7 Savvy Black Enterprise Women Entrepreneurs

On budget and service: “Like many entrepreneurs, I started my company with a limited budget. I was able to cut costs by teaching myself skills, graphic design and social media marketing, so that I wouldn’t have to outsource that work. I have also committed to prioritize service over profit, so I’ve spent a lot of time on product testing and market research. In the short run this delayed the launch of my company, but overall it’s built a sense of trust with my consumers.”