NOW: Wendi Levy and Kim Etheridge – Founders of Mixed Chicks, a Multiracial Haircare Line
Tired of mixing and matching products, friends Levy and Etheridge launched Mixed Chicks, a company that provides haircare products for multicultural women and men, in 2004. Getting their start with door-to-door sales, they eventually got celebrity and Web endorsements from fans of their products. Now, their products are sold in nearly 1,000 beauty supply stores and salons in the U.S. and abroad, and the company grossed $3.5 million in revenues in 2009. With an all-natural children’s line coming out at the end of the summer, MIXED CHICKS stands poised to double that amount by year’s end.
