- TRANSLATING BUZZ OF GEN X & Y: TINA WELLS
Wells, 30, has grown her market research firm to position itself as a leader in giving companies from MAC Cosmetics to American Eagle effective marketing and research strategies–related to beauty, fashion, lifestyle, and entertainment–for 6 to 24-year-olds. With a worldwide network of nearly 10,000 teen consultants, the research aggregator provides a realistic view of what’s poppin’ –or not–among the youth of today, providing valuable insight on an audience with major buying power and cultural influence.
- For career tips on marketing success, check out 12 Things Every Entrepreneur Needs to Succeed in Marketing