Category II: Creation of Your Identity
- 8. Identity whether you’re building a personal and/or small business brand online
- A. Personal Brand: Focus on establishing personal branded social network accounts
- B. Business Brand: Establish social network accounts that are specific to your business brand
- 9. Are you using your professional business name (i.e. Mike Jones versus Michael Jones)?
- A. Social networks
- B. Domain names
- 10. Research competitors with the same or similar name
- 11. Purchase your personal and/or business brand domain name
- A. Use it as your online hub
- 12. Secure the social network URLs you want to have a presence in (listed below are some of the more popular social networks to join, but this is not an exhaustive list)
- A. Twitter
- B. Google Plus
- C. Facebook (optional)
- D. LinkedIn
- E. YouTube
- F. Slideshare
- 13. Establish Bio/About You: Should be presented as a story
- A. Establish three bios: 160 characters (Twitter), paragraph and long-form version
- 14. Keep Social Network Profiles Consistent: Make sure you are consistent across all your social network channels
- 15. Social Network URLs–create custom URLs (at least for the Big Five: Facebook, Twitter, Google Plus, LinkedIn, and YouTube i.e. http://www.Facebook.com/HajjFlemings)
- 16. Avatar photo
- A. Identify the look and style you want to communicate in your online presence
- B. Set-up Link to Download: Upload a hi-res version into Flickr and provide links so you don’t have to email large files
- C. Use the same headshot across all your social networks
- 17. Professional email address (Gmail or email with you domain name)