Saturn of Central Florida Inc. is the nation’s 30th largest auto dealership; and Michigan’s fifth largest minority-owned auto dealership. Saturn owns 85% of the Orlando, Florida-based company’s stock.
Roland C. Daniels is president of the 100% black-owned enterprise. Daniels operates three Saturn dealer locations including Saturn of Orlando North, Saturn of Orlando South, and Saturn of Gainesville.
Up four places on the 2009 BE Auto Dealers list, the dealership earned $53.2 million in revenues in 2008–down 21.5% from the previous year.