Some people understand SEO as managing a relationship with Google through Adwords, Search Console, and Analytics. Some understand it as the content you produce, as well as your ability to get other sites to link to that content. Others think SEO is some kind of black magic that only “SEO experts†can do.
In reality, SEO is a combination of content, technical fundamentals, user experience, and helping Google help you. When we help businesses and organizations with their SEO, we take a technical approach, helping them better implement fundamentals that Google and other major search engines recommend for a great user experience.
Consider these three technical fundamentals that your website needs for better search engine optimization:
Responsive Design
Every website we build now is responsive, meaning that the design and experience respond to the size of the user’s device. This provides an optimal layout for websites on mobile and tablet devices that may have otherwise shown up as the desktop version of a site.
In 2015, Google announced that it would use mobile-friendliness as a ranking signal in search results, making it “easier to get relevant, high-quality search results that are optimized for [users’] devices.â€
Responsive design is the preferred way to develop a mobile website compared to a separate mobile site, as responsive design keeps your content at one URL, as opposed to mobile site URLs like “m.site.com.â€Â If you’re building a new website, it needs to be responsive. If your current site is not mobile-friendly, you can retrofit responsiveness or install a mobile-friendly plugin. And, if you’re not sure your site is mobile-friendly, you can use Google’s Mobile-Friendly Test to find out.
Search engine optimization (SEO) means different things to different people.