Branding: Know Your Audience and Deliver What they Want
As far as the business side goes, James says Hampton U’s Business School prepared him well. “When it comes to DJing, it’s all about how your brand yourself. What I learned in school was how to take a product and how to market that product to its demographic,†he says.
James explains how he caters to his 8-40-year old demographic that he’s acquired since working with Bieber. “You fill everyone’s needs. You give them mixtapes that hit all aspects: a Top 40 mixtape that has Britney Spears, Christina Aguilera and Pink on there, and Bieber and Justin Timberlake; then you do a classic mixtape with Bun B, to hit the classic hip-hop side so everyone is happy.â€