6. Use LinkedIn Advanced Search
You can target people by geography, industry, company size and keywords using LinkedIn’s advanced search tool. It is an extremely powerful mechanism to generate leads.
7. Join LinkedIn Groups
LinkedIn groups are a powerful tool to generate leads. I would advise people to find relevant groups and start having conversations with your prospects in those groups. You will be surprised at how much information you can get from your prospects to help you quickly turn them into sales. If your ideal prospects are not in a specific group, invite them and engage them!
8. Ask for Recommendations
Nothing adds more credibility to a LinkedIn profile than a slew of positive recommendations. A credible profile amplifies the efficacy of your InMail campaigns, blog posts and group messages.
9. Use Messages to Seek Feedback
You can use LinkedIn messages to ask for advice on a feature of your product, and you can pull potential customers into the iterative feedback loop for your product’s development. People love sharing their expertise, so let them be experts. Regardless of whether you win business, you might get feedback that spurs growth.
10. Use the LinkedIn Introduction Tool
Look for the people you want to connect with, then see how you’re connected to them through the people you already know. Use the LinkedIn connection tool to seek a referral from a business content you already know. This warm introduction will not only put you in touch with the person, but they will be more receptive to meeting you.
11. Interact With Potential Clients
Comments get peoples’ attention more than “likes” will. When a potential client posts something, genuinely interact with them by leaving a comment that is more than a single word like “Congrats.” By showing you care and have things of value to say, they will like you. Because of your comments, these potential clients will check out your profile, which can open the door for a business relationship.
– Arel Moodie, College Success Program
12. Publish Articles to the LinkedIn Publishing Platform
We get the most qualified leads from the content we publish to our employees’ individual publishing platforms on LinkedIn. We repurpose content from our blog and guest posts, and create engaging CTAs that direct people to download a whitepaper or check out our blog.
– Kelsey Meyer, Influence & Co.
13. Optimize Your LinkedIn Profile
It seems pointless to spend your marketing budget targeting prospects, and making them do all the guesswork. It’s important to have a strong LinkedIn profile for yourself and your company. Make sure you have a professional profile that indicates how your company can help them achieve their business goals and where they can go to find resources, e.g. demo videos, reference papers and case studies.