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The Business Behind the Billion-Dollar Playbook

Where sports meets power, profit, and influence. BE The Game pulls you inside the rooms where decisions are made, deals are closed, and the future of sports is shaped.

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MEET OUR HOSTS

Speaker Name 1

Katrina M. Adams

Author, Global Speaker, Sports Analyst, Leader ‘Own The Arena'

Speaker Name 2

Alfred A. Edmond Jr.

SVP/Executive Editor,
Black Enterprise

Speaker Name 3

Sidnee Michelle Douyon

Senior Digital Editor & Host,
Black Enterprise

Speaker Name 4

Earl “Butch” Graves Jr.

President & Chief Executive Officer,
Black Enterprise

WATCH THE LATEST EPISODE...

In Episode 03 of BE THE GAME: The Business of Sports, hosted by Alfred A. Edmond Jr. and presented by Nationwide, ESPN powerhouse David Roberts breaks down the leadership, strategy, and vision behind some of the biggest shows in sports media – including First Take, Get Up, and SportsCenter. From building talent to redefining sports storytelling, this is a true masterclass in excellence.

May 13 • 12:00 PM EDT

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EPISODES

How one former CEO changed the culture of the NBA

Cynt Marshall, the NBA’s first Black woman CEO, transformed culture league-wide while building a team that reflects its community. Her story is a masterclass in people-first leadership.

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INSIDE THE NBA WITH THE CHARLOTTE HORNETS PRESIDENT

In the inaugural episode of BE THE GAME, host Katrina Adams pulls back the curtain on the business of basketball with Shelly Cayette-Weston, president of business operations for the Charlotte Hornets.

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WHAT IT TAKES TO WIN AT ESPN: A MASTERCLASS IN EXCELLENCE

In Episode 03 of BE THE GAME: The Business of Sports, hosted by Alfred A. Edmond Jr. and presented by Nationwide, ESPN powerhouse David Roberts breaks down the leadership, strategy, and vision behind some of the biggest shows in sports media - including First Take, Get Up, and SportsCenter. From building talent to redefining sports storytelling, this is a true masterclass in excellence.

WATCH EPISODE »

More episodes coming soon, Stay tuned.

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